He For She campaign launch

I decided that I was a feminist and this seemed uncomplicated to me. But my recent research has shown me that feminism has become an unpopular word. Women are choosing not to identify as feminist. Apparently I am among the ranks of women whose expressions are seen as too strong, too aggressive, isolating, and anti-men. Unattractive even. […] And if you still hate the word—it is not the word that is important, it’s the idea and the ambition behind it.

 UN Women: He For She

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